Saturday, April 21, 2012

Tuesday, April 10, 2012

Designing DETAILS

Charles Eames Lounge Chair
Charles Eames (1907-1978)
Details are everywhere, in every component of life; there is probably no more apparent place than in interior design.  Charles Eames, a renowned American architect and furniture designer stated, “The details are details.  They make the product.  The connections, the connections, the connections.  It will in the end be these details that give the product its life.” (Eames n.d.) Whether designing or redesigning a space, such as a home or even a single room, details are crucial. Designing often elicits thoughts of major renovations, and along with it, major costs.  What most people do not realize is many things create the story a space will tell, and many of those elements are small details.  Three seemingly small features of design are color, texture, and use of accessories.
            Lili Diallo, a renowned interior stylist, said, “(Color) proves to be the underlying key to telling a particular story and establishing atmosphere.” (Diallo 2010, 79) Color is a background to everything in the room, whether it is on the wall, on the couch or in the accents.  Color schemes produce energy in spaces, whether it is warmth from bright colors like red, orange and yellow, or coolness from colors like blue, green and violet.  Abundant use of black or white adds starkness to a room or subtle use creates a simple environment allowing other colors to pop. Using light colors can make something feel larger while dark colors cause it to recede or shrink. Alexandra Stoddard, another interior stylist and author, says not to be afraid of color.  A yellow entry will carry the sunny cheerfulness of the outside into a space.  A simple detail like color adds as much to a space as any other element. (Stoddard 1993)



            Texture is another facet of design that demonstrates the significance of details.  Texture is everywhere. It can create interest without being imposing. “Texture is more than just a tactile sensation,” (Stoddard 1993) according to Diallo.  Texture a visual experience when multiple textures are mixed together.  A formal leather couch can be relaxed by adding linen throw pillows.  Adding a plush rug to a room with hardwood floors can create a softer and warmer experience. 
Elaine Griffin, one of the country’s leading stylists said, “Achieving warmth and coziness in a room is about balancing shiny + matte, fuzzy + sleek, pattern + plain, and dark + light in furnishings, textiles, and finishes.” (Griffin 2009, 236) Using furniture from different time periods likewise blends textures.  Modern lacquered furniture and décor creates a cleaner more sophisticated tone, whereas, rustic and weathered décor generates a more inviting and homey mood.  Texture also generates a level of comfort.  A good example of this is the children’s story, The Three Bears. Goldilocks did not find comfort in Papa Bear’s overly hard chair or Mama’s exceptionally soft chair; she needed a mix between the two to find a chair that was “just right.”  Overlooking the detail of texture could make the room feel stiff and uninviting. Texture is used to establish ambiance and ease in a room. It can be a small, but extremely valuable detail to design.

            When designing a space, the process of accessorizing and adding objects truly add the finishing touches.  Adorning a room with pictures, lamps, and even knick-knacks turn an indistinct room into a personal space. Carol Spier said, “lucky are those who possess the eye and the nerve to make magic from the miscellaneous.” (Spier 2009, 26) Adding accessories to a room finishes the story.  Photographs evoke happy memories and give a more personal connection to a room. A table lamp adds closer, more personal light, whether for creating a softer feeling than overhead lighting or simply for reading.  Objects on coffee tables or shelves whether “ugly or pretty, (are) justified by the owner’s connection to it.” (Diallo 2010, 129)


Most stylists advise being mindful of editing objects though.  Taking a second look can keep a room from looking messy and cluttered.  Accessorizing is the detail that completes a room and the desired mood. 
            Well-designed spaces appeal to most people, whether they know it or not, because of the details.  Color, texture, and accessorizing in design create the desired atmosphere.  There are few things more powerful than color in a space; it can provoke immediate emotion.  Texture establishes the level of comfort.  Objects create a narration and help personalize and define the feeling of a room.  Details elevate design.
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Bibliography

Diallo, Lili. Details A Stylist's Secrets to Creating Inspired Interiors. New York: Clarkson Potter, 2010.

Griffin, Elaine. Design Rules. New York: Gotham Books, 2009.

Ho, Dan. Rescue from Domestic Perfection. New York: Bulfinch Press, 2006.

Stoddard, Alexandra. Creating a Beautiful Home. New York: Collins, 1993.

HGTV. 6 Steps to Design on a Dime. Des Moines: Meredith Books, 2006.

Spier, Carol. The Finishing Touch Details That Make a Room Beautiful. New York: Hearst Communications, 2009.

Eames, Charles. Charles Eames Quotes. http://www.brainyquote.com/quotes/authors/c/charles_eames.html#yvbAwC8qERYAwmS6.99 (accessed April 4, 2012).


Photos and Illustrations

Saturday, April 7, 2012

Important DETAILS



Details are important.
     
     When baking a cake, if one simple ingredient is left out, it can change the entire outcome. A leavening agent is the ingredient that lightens and softens the cake. If the baking soda, baking powder, or eggs are removed or reduced in a recipe, the result will be a flat, dense product. If the sugar and flavorings are omitted or changed, the chocolate cake may no longer be “Perfectly Chocolate.” Changing the liquid amounts, or lessening the baking time may cause the cake to end up as “Perfectly Chocolate” soup.

      Monetary value is usually determined by details. While purchasing a diamond, there are four Cs to consider: Cut, Color, Clarity, and Carat. The actual cut denotes the proportions given to the diamond. Sacrificing the size to enhance the brilliance is a sign of quality. Color tinting of a diamond is evaluated by a lettering system: D to Z. Colorless diamonds (D, E, and F) usually maintain the highest value. Clarity is determined by the “flawlessness” of the diamond. A usual definition of flawless is if under a 10-power magnification, no flaws are visible. Carat refers to the weight of the diamond. One carat is equal to 0.200 grams. The small details, the cut, color or clarity, play as large a role in the quality and value of the diamond as the carat size.
   
     Attention to detail is essential in safety. In 2008, Dieter Uchtdorf, a former senior vice president of flight operations and chief pilot of Lufthansa German Airlines, recounted why such a small detail as two degrees in navigation can tragically affect the lives of hundreds of peopleUchtdorf summarized the accident saying,

“In 1979, a large passenger jet with 257 people on board left New Zealand for a sightseeing flight to Antarctica and back. Unknown to the pilots, however, someone had modified the flight coordinates by a mere two degrees. This error placed the aircraft 28 miles (45 km) to the east of where the pilots assumed they were. As they approached Antarctica, the pilots descended to a lower altitude to give the passengers a better look at the landscape. Although both were experienced pilots, neither had made this particular flight before, and they had no way of knowing that the incorrect coordinates had placed them directly in the path of Mount Erebus, an active volcano that rises from the frozen landscape to a height of more than 12,000 feet (3,700 m).
"As the pilots flew onward, the white of the snow and ice covering the volcano blended with the white of the clouds above, making it appear as though they were flying over flat ground. By the time the instruments sounded the warning that the ground was rising fast toward them, it was too late. The airplane crashed into the side of the volcano, killing everyone on board.
"It was a terrible tragedy brought on by a minor error—a matter of only a few degrees.”3
Details are important.  Everything in the world has some degree of detail, as these examples (cooking, nature, and safety practices) have shown. Paying attention to detail is more than just focusing on visual factors or creating a higher level of comfort.  It is imperative to pay attention to details all around us. Details truly make the difference between dissatisfaction and quality, and in some cases, the difference between life and death.
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1. Hershey Foods Corporation, HERSHEY’S Best-Loved Recipes (Lincolnwood, Ill.), 2000, p. 9-10.
2.“A Tiffany Diamond,” http://www.tiffany.com/Expertise/Diamond/

Tuesday, March 6, 2012

Friday, March 2, 2012

Historical DETAILS


Many people say, “don’t sweat the small stuff.” According to Rory Sutherland, Vice Chairman of Ogilvy Group, that is exactly opposite of what you should do. During a TED talk, Sutherland said, “Our own sense of self-aggrandizement feels that big important problems need to have big important, and most of all, expensive solutions attached to them.”1
Rory Sutherland
Sutherland goes on to say through behavioral economic studies the answer to a problem is disproportionately smaller that the problem itself. It usually takes far less effort to encourage people to do things, but most companies and governments are unwilling to focus on details. Paying attention to small details can lead to success. Thomas Jefferson, John Wooden, and Steve Jobs are examples of great success, due in part, to their attention to details.

Thomas Jefferson, one of the Founding Fathers of the United States, realized many accomplishments during his lifetime. His list includes authoring the Declaration of Independence, being the governor of Virginia and the third President of the United States, founding the University of Virginia and constructing his beloved Monticello. Jefferson spent more than forty years designing and redesigning, building and rebuilding his home and its gardens.2
Thomas Jefferson
Architectural features of the home include an alcove bed, open on both sides, with an indoor privy nearby. One important detail Jefferson designed for Monticello is the Great Clock in the Entrance Hall. The clock has a face both in and outside the house. It is a seven-day clock with cannonball-like weights that mark the day of the week as they rise and fall. The gong alerts all household members both inside and out, of the time. “Its design evinces Jefferson’s desire for order, which he exerted in equal but different ways over his family and his slaves. It also reveals his love of innovation and his ability to modify the traditional to suit his needs.3

John Wooden
John Wooden is one of the most revered basketball coaches of all time. Wooden was the men’s basketball coach at UCLA for more than 25 years. He had a winning record throughout his coaching career of 664-162 and won ten national championships, seven in a row.4 Wooden said, “It’s the little details that are vital. Little things make big things happen."5  
     Wooden’s attention to detail helped lead to his success. One detail that was extremely important to Wooden was character. Wooden was being considered for the head coaching jobs at both UCLA and the University of Minnesota in 1948. After a miscommunication due to snow, Wooden had accepted the UCLA offer, thinking the University of Minnesota had changed its mind. Moments later, Wooden was offered the job at Minnesota but turned it down, having given UCLA his word.6 After retiring from his extremely successful tenure at UCLA, Wooden went on to share his well-known pyramid for success in basketball, but more importantly life. Central to his plan is skill, which includes covering every detail.7

Steve Jobs
Steve Jobs has been hailed as a genius and a visionary. As co-founder of Apple Computer Inc., he helped to create a brand that has revolutionized not only computers, but also the music industry, and personal communication. After Jobs dropped out of Reed College, he audited classes that seemed interesting to him. He was particularly interested in the calligraphy class and found it and Sans Serif “fascinating.”8 Jobs admitted, at the time, there was no practical use for such things. Later when designing the first Macintosh computer, he was able to put that skill to work, creating the “first beautiful typography” on a computer.9
     Research and development for new products were kept top secret, but when new products were announced, the hype was incredible. While one of Forbes most powerful people of 201010, Jobs still paid attention to individual customers. Devir Kahan wrote an email to Steve Jobs about his keyboard, and Jobs responded himself saying, “Software fix coming soon. Sorry for the bug.”11 Details also allowed Jobs and Apple to maintain a sense of consistency. He was known for wearing his “uniform,” tennis shoes, a black turtleneck, and faded jeans, to announce exciting news.
While paying attention to details will not automatically land you on Forbes Most Powerful People list, these examples show how being attentive can help lead to success. Rory Sutherland advises, “Although logically it’s quite a good idea to have a lift with no up and down button in it, if it only serves two floors, it’s actually bloody terrifying, okay? Because when the door closes and there’s nothing for you to do, you’ve actually just stepped into a Hammer film.”12


1 Sutherland, Rory. TED. June 2010.
http://www.ted.com/talks/lang/en/rory_sutherland_sweat_the_small_stuff.html (accessed February 17, 2012)
2 Monticello.org. House & Gardens. February 2003. http://www.monticello.org/site/house-and-gardens (accessed February 2012).
3 Ibid.
4 Wikipedia. Wikipedia. February 14, 2012. http://en.wikipedia.org/wiki/John_Wooden (accessed February 17, 2012).
5 Wooden, John. The Wizard's Wisdom: 'Woodenisms'. June 4, 2010. http://sports.espn.go.com/ncb/news/story?id=5249709 (accessed February 17, 2012).
6 Puma, Mike. Wizard of Westwood.http://espn.go.com/classic/biography/s/Wooden_John.html (accessed February 17, 2012).
7 Wooden, John. The John R. Wooden Course. http://www.woodencourse.com/woodens_wisdom.html (accessed February 17, 2012).
8 Jobs, Steve. Steve Jobs: How to live before you die. June 2005. http://www.ted.com/talks/steve_jobs_how_to_live_before_you_die.html (accessed February 17, 2012).
9 Ibid.
10 Forbes. Most Powerful People 2010. 2010. http://www.forbes.com/lists/2011/20/powerful-people_2010.html (accessed February 16, 2012).
11 Stone, Brad. Ding! Mail. OMG! It's Steve Jobs. March 24, 2010. http://www.nytimes.com/2010/03/25/technology/25apple.html (accessed February 17, 2012).
12 (Sutherland 2010)


Images
Rory Sutherland- laurenceschuberth.com
Thomas Jefferson- www.visitingdc.com
Steve Jobs- edudemic.com